Dear Customer,

At Cision, we are continuously striving to develop and improve our products and services. We recently communicated that PR Newswire has become part of the Cision group and we are now taking the next step in the direction of integrating the two companies. In order to provide the best conditions for your news to have a bigger impact and even more visibility, we are now integrating PR Newswire as part of our new solution for international distribution.

As a result of the new combined company, we are shifting from our current partner Business Wire to PR Newswire’s more comprehensive solutions. We will also be able to offer you a wider selection of international solutions to enhance your presence even further.

The shift to PR Newswire’s solutions is connected to the international wires, however, you do not need to make any changes to your settings or profiles. Your selected channels in CisionPoint will remain as they are today in terms of names and location within the tool.

We will make the transfer to PR Newswire during the second half of November and the change will benefit you in many ways and amongst others’ in the following way:

  • Increased online visibility in terms of quality with better reach for your news. Publishing on PR Newswire’s site generates an increased amount of clicks and links and more traffic. Cision is now together with PR Newswire the global industry-leader, which increases your opportunities to maximize the visibility of your news across the globe.        
  • A stronger and more comprehensive media-distribution involving a higher number of individual journalists connected to the service PR Newswire for Journalists also dramatically increases the opportunity for your news to receive the attention it deserves.

We are excited to tell you more about what these possibilities will mean to you and your organization. Worth noting is that the new PR Newswire solution has an advanced capability to handle multimedia content such as images, graphics and videos to over 30 000 media outlets, journalists and bloggers.

If you have any questions, you are more than welcome to get in touch with your Account Manager at Cision or by contacting our customer operations unit at +46 8 507 411 31 or

Best regards,

Magnus Thell
Managing Director,
Cision – PR Newswire