aug. 18, 2016 / in Sverige Blogg / by Ulrika Peyron

Här är listan över de 100 viktigaste sajterna att ha koll på för att vara uppdaterad inom SEO, PR, Content Marketing och nya digitala trender – perfekt för dig som jobbar med marknadsföring och kommunikation!

1. Adweek Online

2. Social Media Today

“[Marketers need to] adapt. Too often marketers are driven by what they’ve already learned in the past, not what’s happening socialmediatodayright now. According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. There’s simply no way of fully understanding what that could mean for targeting and outreach, the possibilities just haven’t been explored enough. But what we do know is that data – social media data in particular – can reveal almost everything about us. Given that, ignoring or dismissing it seems massively flawed.” – Andrew Hutchinson, Content Manager, Social Media Today

3. Advertising Age Online

4. Search Engine Land

5. Social Media Examiner

6. iMedia

7. DigitalMarketer

8. Search Engine Watch

9. MarketingProfs

10. Search Engine Journal

11. Seth’s Blog


“Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. raganThough marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection.

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Instead, experimentation and evaluation will become paramount when creating and sharing content. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (, PR Daily)

13. Marketing Land

14. TopRank Marketing Blog

15. PR Daily

16. MediaPost

17. ClickZ



20. brandchannel

21. Digiday

22. HubSpot Blog

23. DMN Online

24. Search Engine Roundtable

25. Seo by the Sea

26. Online Public Relations Thoughts

27. Chief Content Office Online

28. Brian Solis

29. The Drum US Online

30. Socialnomics

31. MarketingCharts

32. Spin Sucks

“I’m sure everyone is going to say this, but it’s video, video, and more video. Livestreaming, stories, and pretending we all have spinsucksour own The Truman Show. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. I realized the reason that was the case is because there is hardly any engagement on Snapchat. Sure, you can send messages back and forth, but it’s not the same as the engagement you get on Instagram.” – Gini Dietrich, Founder and Author, SpinSucks



“2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends:

- Relationship marketing
- Marketing automation
- Location-based marketingcommprobiz
- Virtual reality
- Ephemeral marketing
- The Internet of Things

The effectiveness of message development, by social and digital platform continue to be the focus of digital and content marketers.” – Fay Shapiro, Publisher,

35. Mari Smith

36. Marketo Marketing Blog

37. MarketingSherpa

38. Chief Marketing Technologist

39. SocialTimes

40. PRWeek Online

41. SEOBook Blog

42. The Convince & Convert Blog

“Marketing execution is moving from planned and professional to in-the-moment and disposable. With Facebook Live, convinceandconvertInstagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert

43. Buffer

44. Sprout Blog

45. Social Media Explorer

46. Duct Tape Marketing Blog

47. Nonprofit Tech for Good

48. Branding Strategy Insider

49. Kikolani

50. PR News Online

“It’s almost a given that brands will use influencers to boost their social media presence. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to prnewsagencies. The lesson is obvious—marketers need to be vigilant with agencies and influencers.” – Seth Arenstein, Editor, PR News

51. Socialbrite

52. Portada Online

53. Mobile Marketer

54. PR Couture

55. Social Media B2B

56. Moz Blog

57. Loyalty360

58. Nonprofit Fundraising Blog

59. The 60 Second Marketer

60. The Holmes Report

Lästips: ”Är influencers smartare än en svindyr Big Bang-annons?”

61. Advertising Week

62. The Marketing Tech Blog

63. grow

64. The Rainmaker Blog

65. Ryan Hanley

66. Scott Monty

67. O’Dwyer’s

68. Web Strategy by Jeremiah Owyang

69. Beth’s Blog

70. growmap

71. Web Ink Now

72. Adrants

73. Practical Ecommerce

74. Blind Five Year Old

75. Ypulse

76. Chief Marketer Online

77. Aimclear Blog

78. Target Marketing Online

79. John Haydon

80. PromaxBDA

81. Maximize Social Business

82. Marketing News Online

83. Small Business Branding

84. Luxury Daily

85. The Denver Egotist

86. The Realtime Report

87. The Future Buzz

“I think we’ll see a continued shift and focus on mobile and cross-screen marketing efforts, and marketers finally implementing proper attribution as part of their measurement process to credit tactics appropriately. For a long time mobile was undervalued
by marketers and while that is not the case any longer, we’re due for an even greater shift of budget to this space – and measurement will be what unlocks this.

To stay effective, marketers need to focus on continued education and reinvestment in their skill sets. fbThis is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” -Adam Singer, Founder, The Future Buzz

88. Bryan Eisenberg

89. Mobile Marketing Watch

90. Creativity Unbound

91. MarTech Advisor

92. SociableBlog

93. 6 A.M.

94. The Sales Lion

95. Minneapolis Egotist

96. Marketing Dive

97. Jeff Korhan

98. Multichannel Merchant Online

99. Agri Marketing Online

100. Pharma Marketing Blog

Sidorna är rangordnade baserat på deras ”Cision Digital Reach”. Cision Digital Reach är Cisions egen metod för att förutsäga en webbplats unika besökare per månad. Beräkningen tar hänsyn till ett antal datapunkter, såsom sociala delningar, SEO-data och sid-ranking. Rankningen är global.

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About Ulrika Peyron

Jag jobbar som Content Marketing Manager för Cision i Norden. Här på bloggen får du tips och inspiration kring saker som rör kommunikation, PR och Investor Relations. Du hittar också information om våra samarbeten, events och annat som händer hos oss på Cision.